Michael Edwards — Fragrance editor, 10ML marketing

Articles and guides

• Article

  Why is perfume so expensive? Where the money in a bottle goes, per ml, in 2026

  Filed accounts, EU tax tables and supplier price lists show where the money in a perfume bottle goes in 2026, and which popular cost claims no reputable source backs.

• Article

  Perfume raw material prices in 2026: what oud, orris and musks cost per kilo, against what you pay per ml

  Supplier list prices for synthetic molecules and rare naturals, checked in October 2026, set against the price per ml of finished perfume at 10ML, and why a drop of oud can cost more than the perfume around it.

• Article

  Kilian Angels' Share Dupes 2026: 6 Picks Compared

  Six Angels' Share dupes, from Kismet Magic to Khamrah, with the evidence behind each and where it leaves the cognac. Or wear the Kilian first as a 3ml decant.

• Article

  Tom Ford Bitter Peach Dupes 2026: 6 Clones Compared

  Six Tom Ford Bitter Peach clones weighed on Parfumo votes, owners' notes and dated bottle prices, with what each one changes. Or wear the original peach first as a 3ml decant.

• Article

  MFK Grand Soir Dupes 2026: 6 Clones Compared

  Six Grand Soir dupes set against the amber original on Parfumo votes, member write-ups and bottle price. Or wear Grand Soir itself first as a 3ml decant.

• Article

  Tom Ford Soleil Blanc Dupes 2026: 6 Clones Compared

  Six Tom Ford Soleil Blanc dupes set against the coconut and white-flower original, with who backs each claim. Or wear Soleil Blanc itself first as a 3ml decant.

• Article

  Bianco Latte Dupes 2026: 7 Picks Compared

  Seven Bianco Latte dupes set against the Giardini di Toscana original, with what each adds or drops from caramel, honey and vanilla. Or start with a 3ml of the real one.

• Article

  Flowerbomb Dupes 2026: 7 Floral Clones and the Real Thing

  Seven Flowerbomb dupes held up against the orchid, jasmine, rose and patchouli of the original Eau de Parfum. Or wear Flowerbomb itself first, from a 3ml decant.

• Article

  Parfums de Marly Layton Dupes 2026: 6 Clones Compared

  Six Layton dupes set against the original on notes, owner reports and price, and where each one drifts. Or wear Layton itself first as a 3ml decant.

• Article

  Amouage Guidance Dupes 2026: 6 Clones vs the Original

  Six Guidance dupes set out by note list, named source and dated price, and what sets each one apart. Or wear the original Amouage first in a 3ml decant.

• Article

  Amouage Reflection Man Dupes 2026: 7 Clones vs the Original

  Seven Reflection Man dupes, what each shares with the Amouage original and where it drifts, with dated prices. Or wear the original first as a 3ml decant.

• Article

  Burberry Goddess Dupes 2026: 6 Clones vs the Original

  Six Burberry Goddess dupes compared on notes, named sources and dated prices, with where each one parts ways with the original. Or wear Goddess itself first as a 3ml decant.

• Article

  Carolina Herrera Good Girl Dupes 2026: 7 Clones Compared

  Seven Carolina Herrera Good Girl dupes compared on sources and price, with where each one differs from the original. Or wear Good Girl first as a 3ml decant.

• Article

  Initio Side Effect Dupes 2026: 7 Clones vs the Original

  Seven Initio Side Effect dupes compared on notes, sources and price, and where each one parts from the original. Or wear the original first as a 3ml decant.

• Article

  Kayali Vanilla 28 Dupes 2026: 7 Clones vs the Original

  Seven Kayali Vanilla 28 dupes compared on shared notes, named sources and dated prices, with where each one parts ways with the original. Or start with the original in a 3ml decant.

• Article

  Oud Satin Mood Dupes 2026: 6 Clones vs the Original

  How six Oud Satin Mood dupes differ from the original in notes, sources and price, and how to wear the real thing first as a 3ml decant.

• Article

  Tom Ford Vanilla Sex Dupes 2026: 6 Clones vs the Original

  Six Tom Ford Vanilla Sex dupes, what each shares with the original and where it parts ways. Or try the real thing first in a 3ml decant.

• Article

  Versace Eros Dupes 2026: 6 Clones vs the Original

  Six Versace Eros dupes compared on published notes, named sources and dated prices, with where each one differs from the original. Or wear Eros itself first as a 3ml decant.

• Article

  Creed Aventus Dupes 2026: 6 Clones vs the Original

  Six Creed Aventus dupes compared on published notes, sources and price, with where each one falls short. Or wear the original first as a 3ml decant.

• Article

  Baccarat Rouge 540 Dupes 2026: 7 Clones vs the Original

  Seven Baccarat Rouge 540 dupes compared on notes, sources and price, with where each one differs. Or wear the original first as a 3ml decant.

• Article

  Tom Ford Black Orchid Dupes 2026: 6 Clones vs the Original

  Six Tom Ford Black Orchid dupes, each set against the original's truffle, chocolate and patchouli, with where it falls short. Or wear the real thing first as a 3ml decant.

• Article

  Louis Vuitton Imagination Dupes 2026: 7 Clones Compared

  Seven Louis Vuitton Imagination dupes compared on the tea, citrus and Ambroxan they share and where they part ways. Or wear the original first as a 3ml decant.

• Article

  Tom Ford Oud Wood Dupes 2026: 6 Clones vs the Original

  Six Oud Wood dupes compared on their published notes and on what owners of both report, with where each one drifts from the original. Or wear the real thing first as a 3ml decant.

• Article

  Tom Ford Tobacco Vanille Dupes 2026: 6 Clones Compared

  Six Tom Ford Tobacco Vanille dupes compared on notes, character and a dated bottle price, with where each one drifts from the original. Or wear Tobacco Vanille itself first as a 3ml decant.

• Article

  What does Aventus smell like? Aventus vs Absolu Aventus and Aventus Cologne

  Aventus is dark fruit over smoky birch, Absolu Aventus adds warm spice, and Aventus Cologne turns to mandarin and mint. How the three Creed scents differ, and how to choose before you buy a bottle.

• Article

  The best Creed perfumes beyond Aventus, grouped by style

  Twelve Creed perfumes grouped by style, from bright citrus and sea to green classics, warm woods and evening florals, and how to wear them before you buy a bottle.

• Article

  The best Guerlain perfumes: warm classics and the Aqua Allegoria line

  Twelve Guerlain perfumes grouped by style, from ambery evening classics such as Shalimar to the light Aqua Allegoria line, and how to wear your shortlist before you buy a full bottle.

• Article

  Best Tom Ford perfume for men, and which Private Blend to try first

  The best Tom Ford perfume for men depends on the mood you want. Twelve Tom Ford perfumes across the signature line and Private Blend, compared by style and price per ml, and a first three to wear before a full bottle.

• Article

  The best coconut perfumes: creamy, tropical or gourmand

  Coconut in perfume goes far beyond sun cream. Twelve coconut perfumes grouped by style, green, tropical, creamy floral, gourmand and boozy, and how to wear yours before you buy the bottle.

• Article

  Eau de parfum vs eau de toilette (and extrait): what changes, and which strength to try

  Eau de parfum carries more perfume oil than eau de toilette, and extrait de parfum more again, but one name on two strengths often hides two formulas. What each label means, and how to wear both before you choose.

• Article

  Guidance vs Guidance 46: how the two Amouage perfumes differ

  Guidance and Guidance 46 share a pear, hazelnut and osmanthus core. The later one adds bitter almond, rose water and a drier woody base. Here is how to choose between them without smelling either.

• Article

  Perfume for older women: classic and modern scents, grouped by style

  There is no age limit on any scent. Twelve perfumes for older women, from soft and clean to warm and sweet, and how to try them on skin before choosing a bottle.

• Article

  Pistachio perfumes: eight to try, from green to gourmand

  Pistachio can smell green and airy or sweet and creamy. Eight pistachio perfumes grouped by style, and why a 3ml is the smart first step with a note this new.

• Article

  Sauvage vs Sauvage Elixir: how they differ, plus Eau Forte and Extrait

  Sauvage is bright pepper and bergamot over ambroxan; the Elixir is warm spice, licorice and sandalwood. Here are both, the two other Sauvages, and a simple way to choose with two decants.

• Article

  Unisex perfumes worth sharing: scents that sit well on both of you

  Fourteen unisex perfumes a couple can share, grouped from fresh and green to warm and dark, and how to wear one together before anyone buys a full bottle.

• Article

  What does iris smell like? Iris perfume, from powder to earth

  Iris smells powdery, buttery and cool, with an earthy root underneath. What orris is, why some people call it lipstick, and twelve iris perfumes grouped by style.

• Article

  What is oud? What oud perfume smells like, and sixteen to try from soft to dark

  Oud is the dark resin that forms inside agarwood, and in perfume it smells woody, smoky and resinous. What it is, what it smells like, and sixteen oud perfumes laid out as a ladder from soft to dark.

• Article

  White musk perfume: what musk smells like, and which to wear first

  White musk smells clean, soft and close to the skin. What musk really smells like, the three kinds you will meet, and thirteen musk perfumes grouped by style.

• Article

  Best perfume for men: 18 picks by style, and the aftershave question answered

  The best perfume for men is the one in the style you already reach for. Eighteen men's perfumes grouped by style, compared side by side, an "if you wear this, try that" ladder, and what aftershave really means.

• Article

  The best long-lasting perfumes for men, and how to test them first

  Ten men's and shared fragrances with real staying power, from Aventus to Oud Wood, and why a week with a 10ml decant tells you more about longevity than anything you read online.

• Article

  Niche vs designer perfume: what is the difference?

  Designer fragrances come from fashion houses; niche fragrances come from houses that only make perfume. Here is what that changes in the bottle, where the lines blur, and how to compare the two fairly.

• Article

  How to make perfume last longer: 11 tips that work

  If your perfume disappears by lunchtime, the fix is usually in how you apply and store it, not in buying a stronger bottle. Eleven habits that make a real difference.

• Guide

  What is a perfume decant?

  A decant is original perfume moved from its bottle into a smaller one. How 3ml, 10ml and 30ml decants work, and why wearing one first beats a blind buy.

• Guide

  Perfume gift guide 2026: picks they will actually wear

  Perfume gift guide 2026: 10 picks for her, for him and for anyone, matched by scent and budget, each in a 10ml decant.

• Guide

  An alternative to a perfume subscription

  Want to try new perfumes without a monthly plan? How buying decants one order at a time compares with a perfume subscription, and when each suits you.

• Guide

  Perfume samples in 3ml, 10ml and 30ml: the original, decanted

  Perfume and fragrance samples of original designer and niche perfume, decanted into 3ml, 10ml and 30ml sprays. EU delivery, 30-day money-back guarantee.

• Guide

  Winter perfumes

  Winter perfumes from the 10ML catalogue: the bestsellers wearers vote for cold days, in 3ml, 10ml and 30ml decants, so you can wear one before you buy a bottle.

• Guide

  Night perfumes

  Night perfumes from the 10ML catalogue: the bestsellers wearers vote for evenings and nights out, in 3ml, 10ml and 30ml decants, to try before a bottle.

• Guide

  Perfume decant shops in Europe, compared

  Sizes, prices and free-delivery thresholds of perfume decant shops that sell in Europe, side by side, with a source and check date for every fact.

• Guide

  The best niche perfumes for women

  The niche perfumes for women our shoppers choose most, from houses that put the perfume first, each one a 3ml, 10ml or 30ml decant of the original.